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for advertising to stepfamilies around the world

 

Thank you for your interest in advertising with STEP-Carefully! for Stepparent! (SC!). We believe that SC! is a great place to advertise. Here's why:

* You know who is seeing your message. Pretty much every one our visitors are either stepparents, married to stepparents, or closely related to stepparents (grandparents, in-laws, etc.). The rest are interested in learning more about stepfamilies so they can help them (counselors, ministers, attorneys, etc.). That's a pretty focused demographic! They are not children, and they are at the peak of their earning power. They are primarily interested in family matters, family values, parenting issues, and marriage improvement. They are looking for ways to improve their family's lives, their comfort, and their happiness.

* Visitors do not usually surf in and then immediately surf out of SC!. Each Visitor spends an average of about 11 minutes at SC!.

* We create a sense of community, not that of a big, impersonal organization. This makes our messages more personal and credible. Our visitors come back again and again, especially as their family develops in age and complexity. Newly married couples looking for tips return as concerned parents looking for discipline advice, then as conflicted couples trying to stay together through challenges.

* They are high income couples from major markets, small families from small towns, hard working (step)moms and (step)dads, retired-but-active grandparents, in some cases they are single or single-again parents thinking of starting a new marriage relationship. They are building, growing, and seeking a better life.

* Because they trust us and because they deserve it, we are very loyal to our members and visitors. Which makes us an excellent choice for your advertising partner.

We are also careful about content we present to our visitors and their families, therefore, we reserve the right to refuse advertising from anyone we consider inappropriate for our audience. We also reserve the right to refuse, edit, or offer suggestions regarding any advertising medium proposed for placement on our site.

We are eager to work with you to develop an advertising package that suits your needs. We can place box ads, navigation buttons, or text messages on our site that promote your product or service. We do far more than any other site to help promote you:

Navigation Button:

Minimum investment: $375

We will place a button (120 X 60 px) with a link to your site immediately below our navigation bar on each page EXCEPT the home page for $125 per month, with a minimum of three months. The navigation bar appears at the top on the left side of every page at SC!.

 

 

MEDIUM AD: (about 110 pixels by 110 pixels, or 1 inch by 1 inch)

Minimum investment: $375

The price for a medium ad on our Home Page is $150 per month, with a minimum of 3 months. A medium ad on any other page is $125 per month, minimum of 3 months.

 

 

 

LARGE AD: (about 150 pixels X 200 pixels, or 1.5 X 2.25 inches)

Minimum investment: $570

The price for a large ad on our Home Page is $250 per month, with a minimum of 3 months. A large ad on any other page is $190 per month, minimum of 3 months.

 

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You can provide your own ad, or we'll help you create one. Your ad must be a GIF or JPEG file, less than 40 kb. The maximum dimensions for an ad are 150 pixels by 200 pixels.

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Newsletter Inserts:

$125

The easiest way to reach our audience is with a newsletter insert. Our monthly newsletter goes to over 5,000 steppers. And they DO read and respond! (We also e-mail frequent updates to our blog and other outreaches.)

We will insert a teaser message (15-25 words) near the top of our newsletter, and a longer message (50-75 words) plus a link to your web site near the end of the newsletter. We will also place a link to your site near the top of our Home Page. (Our Home Page gets about 15,000 hits every month.) You can see samples of our newsletter here.

We will run your insert in our newsletter and a link on our Home Page for two consecutive months for $125.

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Our rates are subject to change, and we are extremely flexible. Naturally, we offer a discount for multiple ads. So, no matter how you want to reach your target audience of steppers... we can find a way to help you. We're not a big, stuffy corporation. We're just a non-profit group of steppers doing what we love to do.

You can reach us by e-mail, or via paper mail at P.O. Box 10918, Fort Smith, AR 72917.

Thanks again for your interest in SC!

Navigation
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120 px X 60 px
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MEDIUM
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MedLogoB

LARGE
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